Monthly Archives: January 2013

Social Media Trends 2013

Social media trends in 2013

  1. The Demand for Online Marketing Will Continue to Increase
    Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
  2. The Content King is Once Again Crowned
    Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
  3. Cross-Platform Marketing Will Come Into Its Own
    Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
  4. The Rise of Big Data
    The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
  5. The Further Improvement of Analytics
    As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
  6. Internet Marketers Will Move Away From PPC
    The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
  7. Our World Has Gone Mobile
    2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
  8. The Expansion of Local Search
    In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.
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Augmented Reality In 2013

Augmented Reality


I personally think that augmented reality (AR) will be the most useful piece of technology that emerges in 2013. It is a revolutionary idea which i think will change the world. A big statement but when you consider the possibilities of what AR can do it really does seem like the game is being taken to the next level. In late 2012 we saw Nokia pushing AR through its new Lumia range of Smartphone’s in particularly the Nokia City Lens app on the Nokia Lumia 920. In just a short space of time we then heard companies such as Google saying they are making goggle glasses a real-time AR interface in which both the digital world and the real world are fused together. It is rumored that we could see Google glasses at the end of 2013. In addition to this we have seen many new apps emerge such as Aurasma Layar which have all been endorsed by some pretty large companies be it for promoting movies or making magazines come to life. It is fair to say that AR in 2013 will go from strength to strength. The great thing about AR is the fact its universal it has use’s in all industries from the interactive IKEA catalog to finding places using Nokia Lens to reinventing how Teachers teach lessons AR is a truly universal piece of tech further more anyone any age can use it because most AR apps and software packages are pretty simple and easy to use which is a real +1.  In 2013 we will see AR fuse with the Real world it is fair to say the potential to AR can be incorporate in to just about everything. Another Key indicator into why i think AR will Take Off in 2013 is because not Only Have Nokia and Google Shown Great Interest In AR but also tech giants Microsoft and Apple. Another thing to take in to consideration is the rise of the Smartphone and tablet markets. Smartphone’s and Tablets have become ever more popular and its seems that AR has emerge in the right place at the right time as there has never been a bigger Smartphone user base it is therefore quite easy to say that the chances of AR thriving are pretty high. There is great hope that in 2013 the use of AR will help increase book sales.

By @jamese986