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Social Media Trends 2013

Social media trends in 2013

  1. The Demand for Online Marketing Will Continue to Increase
    Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
  2. The Content King is Once Again Crowned
    Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
  3. Cross-Platform Marketing Will Come Into Its Own
    Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
  4. The Rise of Big Data
    The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
  5. The Further Improvement of Analytics
    As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
  6. Internet Marketers Will Move Away From PPC
    The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
  7. Our World Has Gone Mobile
    2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
  8. The Expansion of Local Search
    In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.

More Windows Phone 8 News

More on WP8 aka windows Apollo

Speaking to David prescod of Digital Marketing Mentor earlier about his views on the new WP8 operating system he had this to say “its, a great OS from a great company. They will no doubt eat into the Android market share as they have a loyal following. Android and Windows represent better value for money. Microsoft had 2 percent of the world’s smartphone market last quarter, according to Gartner. Google’s Android leads the market with 56 per cent, followed by Apple with 23 per cent. I think that it will be a while yet. In August Apple will launch its new OS to blow everyone out of the water and the Android will do the same again at Christmas. It is an evolution of innovation. Windows would take Android and Apple if they stood still. By now Google will have ripped apart Windows 8 and be working on the next version of its OS.”

In all fairness im in agreement with david the specs of the old wp7.5 devices was sub standard and some of the features being branded as new like a micro sd card slot have been around for ages now however.

Hot off the press windows phones will be using Snapdragon S4 Plus chipsets. Exclusively. Also smartphone giants HTC confirm their onboard with windows phone 8 just a few hours later 3 htc devices have been leaked the HTC RIO which an the entry level smartphone, the HTC ACCORD which is more of a  middle of the road device and  the HTC ZENITH which is top of the tree with all the bells and whistles rumor has it the HTC ZENITH could be a quad core smarthphone which will for sure turn some heads.