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Well It’s been a while !

Well Its been a while
It has been a considerable amount of time since i uploaded a new blog post it has been the busiest and most hectic few months of my life.

On the 21st of January i started my advanced apprenticeship with Shape Creative based in St martins square Leicester. My apprenticeship is officially in Social & Digital marketing. However i have gained so many new skills and expanded my view on what marketing is. Previous to working at shape i was solely focused on social media marketing, strategies,platforms and integrating the latest tech into all of them.

A New Train of thought
Since i started my apprenticeship i have completely changed my view on marketing and my mind set has changed for the better. i now have a strong understanding of not only Social media marketing but i have vastly improved my knowledge of my industry over the last 3 months i have put in a Herculean effort to learn the ropes of how a creative studio works. i have began to learn to code HTML and css and will shortly be moving on to app development for iOS and Android. I was quite surprised how fast my HTML and CSS skills developed i went from knowing very little to creating HTML content that went on to clients live sites in the space of a few days. Aside from these technical aspects i have learn’t to create high quality reports for customers as well as SDA reports and i have just recently the journey in to In-depth product descriptions and copy-writing i greatly under estimated how hard product description writing would be, I’m glad to say i have improved greatly at writing them now.

By far the biggest change in my tech life is the change i made from PC to Mac
i never thought id prefer the Mac platform and I’m still not a 100% sold as I’m a bit of a sucker for windows 8 in all fairness but that’s a post for another time.

To conclude this post.
I have learn’t so much so fast it’s hard for me to express via this blog post
i am committed to getting my skills to an intermediate level by the end of the year and i hope to get an advanced skill set within a few year.

This Post was written by James English (@jamese986)

P.s I want a pair of these

glass_photos4-580-75

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Augmented Reality In 2013

Augmented Reality


I personally think that augmented reality (AR) will be the most useful piece of technology that emerges in 2013. It is a revolutionary idea which i think will change the world. A big statement but when you consider the possibilities of what AR can do it really does seem like the game is being taken to the next level. In late 2012 we saw Nokia pushing AR through its new Lumia range of Smartphone’s in particularly the Nokia City Lens app on the Nokia Lumia 920. In just a short space of time we then heard companies such as Google saying they are making goggle glasses a real-time AR interface in which both the digital world and the real world are fused together. It is rumored that we could see Google glasses at the end of 2013. In addition to this we have seen many new apps emerge such as Aurasma Layar which have all been endorsed by some pretty large companies be it for promoting movies or making magazines come to life. It is fair to say that AR in 2013 will go from strength to strength. The great thing about AR is the fact its universal it has use’s in all industries from the interactive IKEA catalog to finding places using Nokia Lens to reinventing how Teachers teach lessons AR is a truly universal piece of tech further more anyone any age can use it because most AR apps and software packages are pretty simple and easy to use which is a real +1.  In 2013 we will see AR fuse with the Real world it is fair to say the potential to AR can be incorporate in to just about everything. Another Key indicator into why i think AR will Take Off in 2013 is because not Only Have Nokia and Google Shown Great Interest In AR but also tech giants Microsoft and Apple. Another thing to take in to consideration is the rise of the Smartphone and tablet markets. Smartphone’s and Tablets have become ever more popular and its seems that AR has emerge in the right place at the right time as there has never been a bigger Smartphone user base it is therefore quite easy to say that the chances of AR thriving are pretty high. There is great hope that in 2013 the use of AR will help increase book sales.

By @jamese986