Social media trends in 2013
- The Demand for Online Marketing Will Continue to Increase
Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
- The Content King is Once Again Crowned
Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
- Cross-Platform Marketing Will Come Into Its Own
Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
- The Rise of Big Data
The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
- The Further Improvement of Analytics
As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
- Internet Marketers Will Move Away From PPC
The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
- Our World Has Gone Mobile
2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
- The Expansion of Local Search
In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.
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I personally think that augmented reality (AR) will be the most useful piece of technology that emerges in 2013. It is a revolutionary idea which i think will change the world. A big statement but when you consider the possibilities of what AR can do it really does seem like the game is being taken to the next level. In late 2012 we saw Nokia pushing AR through its new Lumia range of Smartphone’s in particularly the Nokia City Lens app on the Nokia Lumia 920. In just a short space of time we then heard companies such as Google saying they are making goggle glasses a real-time AR interface in which both the digital world and the real world are fused together. It is rumored that we could see Google glasses at the end of 2013. In addition to this we have seen many new apps emerge such as Aurasma Layar which have all been endorsed by some pretty large companies be it for promoting movies or making magazines come to life. It is fair to say that AR in 2013 will go from strength to strength. The great thing about AR is the fact its universal it has use’s in all industries from the interactive IKEA catalog to finding places using Nokia Lens to reinventing how Teachers teach lessons AR is a truly universal piece of tech further more anyone any age can use it because most AR apps and software packages are pretty simple and easy to use which is a real +1. In 2013 we will see AR fuse with the Real world it is fair to say the potential to AR can be incorporate in to just about everything. Another Key indicator into why i think AR will Take Off in 2013 is because not Only Have Nokia and Google Shown Great Interest In AR but also tech giants Microsoft and Apple. Another thing to take in to consideration is the rise of the Smartphone and tablet markets. Smartphone’s and Tablets have become ever more popular and its seems that AR has emerge in the right place at the right time as there has never been a bigger Smartphone user base it is therefore quite easy to say that the chances of AR thriving are pretty high. There is great hope that in 2013 the use of AR will help increase book sales.
Apple Ipad mini
Apple just announced their 7.9-inch iPad mini and is now officially ready to enter the fight in the ultra portable tablet market.
The Ipad Mini comes in both black and white. The 7.9 inch screen with 4:3 aspect ratio gives the iPad mini a size advantage over its 7-inch competitors. The area measures 29.6 square inches to 21.9 on a 16:9 7-inch tablet. It has the same resolution as the original iPad & iPad 2, at 1,024 x 768.
The iPad mini has an A5 chip which is the equivalent of the current iPod touch. It has a front-facing FaceTime 720p camera, with 5-megapixel camera in back. It also includes Apple’s new Lightning connector, which first debuted on the iPhone 5. The Ipad Mini weighs in at 10.9 ounces, the iPad mini is less than half the weight of the full-size iPad. And is just 0.28 of an inch thick.
The iPad mini pricing for the U.S. is
16 GB Wi-Fi only – $329
16 GB 4G LTE – $459
32GB Wi-Fi Only – $429
32GB 4G LTE – $559
64GB Wi-fi only -$529
64GB 4G LTE – $659
Pre-orders begin Oct. 26. Wi-Fi devices ship Nov. 2, and the cellular models will come about two weeks later. Also The popular smart cover is getting shrunk as well for the new iPad, with multiple colors offered, including blue, green, pink and black.
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As promised a blog post by the weekend ha-ha. Sorry for not posting much recently it has been beyond hectic over the past few weeks. For those who don’t know over the past few months I got enrolled on a apprenticeship course with digital marketing mentor I’m glad to say i have passed the course and achieved a Btec in Social media marketing which is something i am quite proud of as it’s a very new course and not many people have them.
Currently I’m looking for a job which is proving pretty difficult i have sent my CV out more times than i can remember. Some companies get back to you while most don’t and if you have ever been unemployed or looking for work there’s nothing worse than when a company doesn’t get back to you insert sad-face haha. Maybe it shouldn’t be a big deal and could just be my naive view of the world as this is the first time I’ve been searching and applying for jobs. Hopefully something will come up soon i have 2 new leads i need to follow up so fingers crossed.
Over the past month plenty of things have happened the iPhone 5 has been released Nokia have stepped up their game and are starting to comeback at the competition Apple vs Samsung has turned in to an interesting monster Apple won but now Samsung are suing Apple plus apparently Samsung sent the 1billon dollars in truck loads of Cents. Also with Apple’s IOS6 update removing Google maps and replacing it with Apple maps has been more than a fail.The current big news is Windows 8 and the iPad mini so far i can tell you that the iPad mini is expected to be announced/released on the 23rd of October 2012 which i will blog about in a later post.
Many thanks from @jamese986
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The Expendables 2
Bigger Bolder and more badass than ever
This is the ultimate film for any action movie fan, for me its the equivalent to the avengers assemble but for the 80’s action hero.
For those that aren’t familiar with the expendables it’s basically a start studded cast full of all your favourite action hero’s from all your favourite action movies from the 80’s.
The expendable’s 2 cast is as follows
A quick section on the facts and figures
The expendable’s 2 has claimed the weekend box office title with $28.7 million in ticket sales meaning it has shot the Bourne legacy of the office summit the film is rated 15 and has a runtime of 102 minutes
I personally think this film is epic it has so much action right from the get go. Big guns, Big egos and even Bigger explosions! You really can’t go wrong with this film if you’re an action movie fan. However it is fair to say that many people will throw hate at this film and brand it as being cheesy and childish but we all know chuck Norris deals with haters. As the film progressed i really started to enjoy it. it had plenty of action but it also had some pretty good comedy scenes my favourite being the airport scene where its every 80’s fan boy dream to see all the legends come together and fight and throw classic one liners out. I really loved the part when Bruce Willis saying to Arnie Schwarzenegger “I’ll be back” and Schwarzenegger replies with “yippee ki yay mofo” from die hard. (cue smiles like a Cheshire cat) a few scenes later we have Chuck Norris dishing out some crazy moves and Jason Statham laying in to the bad guys with knives and badass brutal martial arts. at the same time there’s gunfire explosions and banter going on. Shortly after that Barney goes to dual Vilain in a furious fist fight in which only one man will be left standing. It’s a good point to note that all these guys are getting on a bit now but they all can still throw down some serious moves of purist WIN. Van damme threw down some of his classic kickboxing movies and sly gave us some quality rocky esque moves. and like all action hero movies the hero wins
I genuinely feel that this is a must for any action movie fan and is sure to make you smile and laugh i didn’t want this review to be too in-depth or serious because I think that it’s a light heart type film at the end of the day i really hope you go out and see the movie
Thanks for reading
p.s If you do go and see the movie drop a comment below and leave your thoughts on the movie.
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Let the Games begin
The London 2012 opening ceremony kicked off at 9pm yesterday (Friday 27th July 2012) it started off with a very picturesque farming landscape somewhat reminiscent of the shire from lord of the rings. The scene showed Britain before the industrial revolution had took place. With Danny Boyle at the helm he made sure the themes for the ceremony remained secret until the very last minute. However it was apparent quite quickly after the farming scene that the ceremony would focus heavily on Britain through the ages. After the farming scene low and beheld the mighty Kenneth brannagh came out playing the role of the famous the Victorian engineer sir Isambard Kingdom Brunel. And the farming scene quickly ended and emerging from the picturesque farming landscape came a roaring industrial Inferno Recreating a very detailed picture of Britain as the industrial revolution hit And Britain became the workshop of the world. Giant Smoke towers soared into the sky and a river or molten iron ran through the set. It is estimated more than 2,000 people took part in the industrial scene and they were all dressed in period clothing it is worth saying that many of the dancers/performers volunteered to be in the opening ceremony. Towards the end of the industrial scene there was a short period covering the world wars where the performers paid respect to the fallen. At the same time this was happening 5 glowing rings appeared and came together to form the legendary Olympic rings.
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More on WP8 aka windows Apollo
Speaking to David prescod of Digital Marketing Mentor earlier about his views on the new WP8 operating system he had this to say “its, a great OS from a great company. They will no doubt eat into the Android market share as they have a loyal following. Android and Windows represent better value for money. Microsoft had 2 percent of the world’s smartphone market last quarter, according to Gartner. Google’s Android leads the market with 56 per cent, followed by Apple with 23 per cent. I think that it will be a while yet. In August Apple will launch its new OS to blow everyone out of the water and the Android will do the same again at Christmas. It is an evolution of innovation. Windows would take Android and Apple if they stood still. By now Google will have ripped apart Windows 8 and be working on the next version of its OS.”
In all fairness im in agreement with david the specs of the old wp7.5 devices was sub standard and some of the features being branded as new like a micro sd card slot have been around for ages now however.
Hot off the press windows phones will be using Snapdragon S4 Plus chipsets. Exclusively. Also smartphone giants HTC confirm their onboard with windows phone 8 just a few hours later 3 htc devices have been leaked the HTC RIO which an the entry level smartphone, the HTC ACCORD which is more of a middle of the road device and the HTC ZENITH which is top of the tree with all the bells and whistles rumor has it the HTC ZENITH could be a quad core smarthphone which will for sure turn some heads.
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