Social media trends in 2013
- The Demand for Online Marketing Will Continue to Increase
Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
- The Content King is Once Again Crowned
Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
- Cross-Platform Marketing Will Come Into Its Own
Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
- The Rise of Big Data
The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
- The Further Improvement of Analytics
As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
- Internet Marketers Will Move Away From PPC
The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
- Our World Has Gone Mobile
2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
- The Expansion of Local Search
In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.
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Apple Ipad mini
Apple just announced their 7.9-inch iPad mini and is now officially ready to enter the fight in the ultra portable tablet market.
The Ipad Mini comes in both black and white. The 7.9 inch screen with 4:3 aspect ratio gives the iPad mini a size advantage over its 7-inch competitors. The area measures 29.6 square inches to 21.9 on a 16:9 7-inch tablet. It has the same resolution as the original iPad & iPad 2, at 1,024 x 768.
The iPad mini has an A5 chip which is the equivalent of the current iPod touch. It has a front-facing FaceTime 720p camera, with 5-megapixel camera in back. It also includes Apple’s new Lightning connector, which first debuted on the iPhone 5. The Ipad Mini weighs in at 10.9 ounces, the iPad mini is less than half the weight of the full-size iPad. And is just 0.28 of an inch thick.
The iPad mini pricing for the U.S. is
16 GB Wi-Fi only – $329
16 GB 4G LTE – $459
32GB Wi-Fi Only – $429
32GB 4G LTE – $559
64GB Wi-fi only -$529
64GB 4G LTE – $659
Pre-orders begin Oct. 26. Wi-Fi devices ship Nov. 2, and the cellular models will come about two weeks later. Also The popular smart cover is getting shrunk as well for the new iPad, with multiple colors offered, including blue, green, pink and black.
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Apple Ipad 4
Everyone expected today’s Apple event to be all about the iPad mini, but as it turned out Apple unveiled the fourth generation of its iPad iOS-running tablet which has surprised everyone.
The iPad 4 features a new A6X chip LTE for mobile versions and faster Wi-Fi This is the same chip that is in the new iPhone 5 and is supposed to be twice as fast as the iPad 3.
The iPad 4 has the same 10 hour battery as the now-obsolete iPad 3 the iPad 4 will sell for the same price as the ipad 3. Here are the U.S. pricing’s
16GB Wi-Fi – $499
16GB LTE- $629
32GB Wi-Fi – $599
32GB LTE – $729
64GB Wi-Fi – $699
64GB LTE – $829
Undoubtedly, this is a great device for new iPad owners (or iPad 2 owners) — but for iPad 3 owners, the feeling is a bit bittersweet. The iPad 2 will also stick around – it will retail, starting at $399 now. Shipping of the Apple iPad 4 Wi-Fi units starts on November 2, with the LTE-packing ones coming two weeks later.
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The most likely pic to be the iPhone5. Apple have announced they will be holding an event on the 12th of September. Look out for the iPhone 5 and iPad mini to be released on the 21st of September
It has just been released that apple will be introducing the iPad mini in October 2012 it will have ether a 7 or 8 inch screen however it will not be the retina display as featured on the latest iPad. The price is expected to be about £160 and will apparently be lunch to go alongside the much anticipated iPhone5. Apple will face Some pretty tough competitions with the likes of the nexus7 and Microsoft surface being released. However I’m certain they will come out on top.
(04/07/12 – 16:00 wall street journal say price will be more like £250)
Here are some pics hot off the press
Apple quietly quits claiming that its Mac OS X is virus proof
Apple have quietly changed their view that the Mac OSX is virus proof its not the biggest announcement of the year but it is a more important one. apple used to say “It doesn’t get PC viruses” its been replaced by the statement “It is built to be safe” this decision comes only a couple of months after thousands of Apple Mac’s got infected with malware. However, the occurrence should hardly be surprising given the number of Mac’s Apple has sold.
Is Fancy pinterest +1
it is fair to say that the new fancy app has impressed me. especially the latest version it simple effective and i have founded immensely fun to use. the description written by fancy( fancy is for curators of style, its part blog,part magazine and part bookmarking tool. Its a place to discover great stuff to create a collection of things that define your style to create a museum of you.
we built it because we love to show the things we have and to window-shop for things we admire.
the hybrid approach to the app is pinterest based but this hybrid app seems to be much more advanced in terms of the sale’s side of thing it not only enables the user to see the high quality pictures but if its for sale in the corner there is a price tag enabling in a subtle way the user to gain access to thousands of different products brands and designers worldwide this is one of fancy’s strongest points.
another key factor in why i think Fancy is pinterest +1’d is because if there is a picture you only need to click the image twice and you go directly to the website. its super fast and efficient. and with the built in social networking features like linking with Facebook and twitter its easy to control if you want things posted or not i personally have the push notifications active as their is a real sense of community and group interaction on fancy
the equivalent of a Facebook like or google+1 is simple if you like an item/picture you simply click the Fancy button and it then becomes Fancy’d
a sweet simple app with an extremely tasteful layout. and with no official pinterest app as of yet for iPad and a mediocre one for iPhone Fancy has a real chance to compete with pinterest and I’m certain is one to watch
not knocking pinterest as i think is a great platform but at the moment fancy has won me over
many thanks for reading