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Social Media Trends 2013

Social media trends in 2013

  1. The Demand for Online Marketing Will Continue to Increase
    Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
  2. The Content King is Once Again Crowned
    Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
  3. Cross-Platform Marketing Will Come Into Its Own
    Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
  4. The Rise of Big Data
    The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
  5. The Further Improvement of Analytics
    As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
  6. Internet Marketers Will Move Away From PPC
    The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
  7. Our World Has Gone Mobile
    2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
  8. The Expansion of Local Search
    In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.
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Augmented Reality In 2013

Augmented Reality


I personally think that augmented reality (AR) will be the most useful piece of technology that emerges in 2013. It is a revolutionary idea which i think will change the world. A big statement but when you consider the possibilities of what AR can do it really does seem like the game is being taken to the next level. In late 2012 we saw Nokia pushing AR through its new Lumia range of Smartphone’s in particularly the Nokia City Lens app on the Nokia Lumia 920. In just a short space of time we then heard companies such as Google saying they are making goggle glasses a real-time AR interface in which both the digital world and the real world are fused together. It is rumored that we could see Google glasses at the end of 2013. In addition to this we have seen many new apps emerge such as Aurasma Layar which have all been endorsed by some pretty large companies be it for promoting movies or making magazines come to life. It is fair to say that AR in 2013 will go from strength to strength. The great thing about AR is the fact its universal it has use’s in all industries from the interactive IKEA catalog to finding places using Nokia Lens to reinventing how Teachers teach lessons AR is a truly universal piece of tech further more anyone any age can use it because most AR apps and software packages are pretty simple and easy to use which is a real +1.  In 2013 we will see AR fuse with the Real world it is fair to say the potential to AR can be incorporate in to just about everything. Another Key indicator into why i think AR will Take Off in 2013 is because not Only Have Nokia and Google Shown Great Interest In AR but also tech giants Microsoft and Apple. Another thing to take in to consideration is the rise of the Smartphone and tablet markets. Smartphone’s and Tablets have become ever more popular and its seems that AR has emerge in the right place at the right time as there has never been a bigger Smartphone user base it is therefore quite easy to say that the chances of AR thriving are pretty high. There is great hope that in 2013 the use of AR will help increase book sales.

By @jamese986

Nokia – Lumia 820

The Lumia 820 features a 4.3-inch display, along with 1.5GHz dual-core S4 processor and a microSD slot. Other features include a 5-megapixel camera, NFC capabilities, 8GB of storage, Nokia Music access and City Lens. But it doesn’t include PureView technology featured in the Lumia 900, Nokia’s new flagship device.

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Nokia – The return of the king

The Nokia Lumia 920 looks much like the Lumia 900, but comes with a bigger 4.5″ 720p PureMotionHD+ display, with curved glass on top of it. It is powered by the Snapdragon S4 chipset with a 1.5GHz dual-core Krait processor and Adreno 225 GPU.

Is this going to be the phone which fights back against android and the iPhone

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Nokia have announced that android will be their back up plan

Nokia have announced that they will use the google is android if their current lineup of windows phones fail

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More Windows Phone 8 News

More on WP8 aka windows Apollo

Speaking to David prescod of Digital Marketing Mentor earlier about his views on the new WP8 operating system he had this to say “its, a great OS from a great company. They will no doubt eat into the Android market share as they have a loyal following. Android and Windows represent better value for money. Microsoft had 2 percent of the world’s smartphone market last quarter, according to Gartner. Google’s Android leads the market with 56 per cent, followed by Apple with 23 per cent. I think that it will be a while yet. In August Apple will launch its new OS to blow everyone out of the water and the Android will do the same again at Christmas. It is an evolution of innovation. Windows would take Android and Apple if they stood still. By now Google will have ripped apart Windows 8 and be working on the next version of its OS.”

In all fairness im in agreement with david the specs of the old wp7.5 devices was sub standard and some of the features being branded as new like a micro sd card slot have been around for ages now however.

Hot off the press windows phones will be using Snapdragon S4 Plus chipsets. Exclusively. Also smartphone giants HTC confirm their onboard with windows phone 8 just a few hours later 3 htc devices have been leaked the HTC RIO which an the entry level smartphone, the HTC ACCORD which is more of a  middle of the road device and  the HTC ZENITH which is top of the tree with all the bells and whistles rumor has it the HTC ZENITH could be a quad core smarthphone which will for sure turn some heads.

Windows Phone 8 Too Little Too Late !

windows phone 8 Too Little Too Late !

Just this week Microsoft have announced their new smartphone OS windows phone 8. being a windows phone owner i was bitterly disappointed as i will not be able to upgrade my lumia 800 from wp7.5 to 8 because none of the current devices running wp7.5 aka mango are compatible for the wp8 platform this has enraged many customers not only off Microsoft but nokia’s as well it would be fair to say that nokia’s windows phone are the most popular and most associated with the wp7.5 platform. it is very interesting that with alll this talk of Microsoft buying Nokia why Microsoft haven’t included Nokia’s flagship devices the lumia 800&900 is beyond most people and it appears to have sparked a fair bit of rage towards the two companies i personally I’m disappointed but i have heard stories of people extremely angered because they have bought their wp7.5 phones only weeks ago. i really have to sympathize with these people it simply not on. the only comfort current wp7.5 users get is the fact on june 27th we will get an upgrade to 7.8 but it is pretty much pointless its just a visual upgrade with a few mediocre extras to try and sweeten the deal however most people have seen through this and are not having any of it

More on the WP8 platform

its new features include the following compatibility fro games designed by havok big fish &zynga have already announced that draw free and words with friends will be definitely available on wp8 OS. the new OS is being embraced by Nokia Samsung and Huawei you may be wondering were is LG but they have announced that they are not going to focus on any windows phones in the near future but did say they will be working solely on android for the time being. on a more positive note the windows marketplace has reached 100,000 a pretty impressive achievement but just cause i know you want to know what the others have got its estimated android has 400,000 apps but the daddy is the apple istore with a massive 600,000 apps. Microsoft have said that WP8 has ” A State of the art Kernel which ensures Stability and Robustness” Microsoft also said that they will be “focusing on dual core processor’s integration first but in the future hope to have up to  64core compatibility” Microsoft have also promised that their devices will include removable storage in the form of micro sd format (not a particularly new concept). Microsoft also wanted to make the case that the new IE10 is 4x faster at processing javascript than previous versions WP8 will also feature support for the increasingly popular HTML5 script. the last 2 new features that WP8 boosts is NFC with a built in Wallet Microsoft are saying its better than googles take on the NFC wallet idea. the last feature is the main tile feature is being upgraded giving users the chance to fully customise their size colour and arrangement.