Social media trends in 2013
- The Demand for Online Marketing Will Continue to Increase
Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
- The Content King is Once Again Crowned
Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
- Cross-Platform Marketing Will Come Into Its Own
Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
- The Rise of Big Data
The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
- The Further Improvement of Analytics
As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
- Internet Marketers Will Move Away From PPC
The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
- Our World Has Gone Mobile
2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
- The Expansion of Local Search
In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.
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As promised a blog post by the weekend ha-ha. Sorry for not posting much recently it has been beyond hectic over the past few weeks. For those who don’t know over the past few months I got enrolled on a apprenticeship course with digital marketing mentor I’m glad to say i have passed the course and achieved a Btec in Social media marketing which is something i am quite proud of as it’s a very new course and not many people have them.
Currently I’m looking for a job which is proving pretty difficult i have sent my CV out more times than i can remember. Some companies get back to you while most don’t and if you have ever been unemployed or looking for work there’s nothing worse than when a company doesn’t get back to you insert sad-face haha. Maybe it shouldn’t be a big deal and could just be my naive view of the world as this is the first time I’ve been searching and applying for jobs. Hopefully something will come up soon i have 2 new leads i need to follow up so fingers crossed.
Over the past month plenty of things have happened the iPhone 5 has been released Nokia have stepped up their game and are starting to comeback at the competition Apple vs Samsung has turned in to an interesting monster Apple won but now Samsung are suing Apple plus apparently Samsung sent the 1billon dollars in truck loads of Cents. Also with Apple’s IOS6 update removing Google maps and replacing it with Apple maps has been more than a fail.The current big news is Windows 8 and the iPad mini so far i can tell you that the iPad mini is expected to be announced/released on the 23rd of October 2012 which i will blog about in a later post.
Many thanks from @jamese986
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The Lumia 820 features a 4.3-inch display, along with 1.5GHz dual-core S4 processor and a microSD slot. Other features include a 5-megapixel camera, NFC capabilities, 8GB of storage, Nokia Music access and City Lens. But it doesn’t include PureView technology featured in the Lumia 900, Nokia’s new flagship device.
The Nokia Lumia 920 looks much like the Lumia 900, but comes with a bigger 4.5″ 720p PureMotionHD+ display, with curved glass on top of it. It is powered by the Snapdragon S4 chipset with a 1.5GHz dual-core Krait processor and Adreno 225 GPU.
Is this going to be the phone which fights back against android and the iPhone
The most likely pic to be the iPhone5. Apple have announced they will be holding an event on the 12th of September. Look out for the iPhone 5 and iPad mini to be released on the 21st of September