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Well It’s been a while !

Well Its been a while
It has been a considerable amount of time since i uploaded a new blog post it has been the busiest and most hectic few months of my life.

On the 21st of January i started my advanced apprenticeship with Shape Creative based in St martins square Leicester. My apprenticeship is officially in Social & Digital marketing. However i have gained so many new skills and expanded my view on what marketing is. Previous to working at shape i was solely focused on social media marketing, strategies,platforms and integrating the latest tech into all of them.

A New Train of thought
Since i started my apprenticeship i have completely changed my view on marketing and my mind set has changed for the better. i now have a strong understanding of not only Social media marketing but i have vastly improved my knowledge of my industry over the last 3 months i have put in a Herculean effort to learn the ropes of how a creative studio works. i have began to learn to code HTML and css and will shortly be moving on to app development for iOS and Android. I was quite surprised how fast my HTML and CSS skills developed i went from knowing very little to creating HTML content that went on to clients live sites in the space of a few days. Aside from these technical aspects i have learn’t to create high quality reports for customers as well as SDA reports and i have just recently the journey in to In-depth product descriptions and copy-writing i greatly under estimated how hard product description writing would be, I’m glad to say i have improved greatly at writing them now.

By far the biggest change in my tech life is the change i made from PC to Mac
i never thought id prefer the Mac platform and I’m still not a 100% sold as I’m a bit of a sucker for windows 8 in all fairness but that’s a post for another time.

To conclude this post.
I have learn’t so much so fast it’s hard for me to express via this blog post
i am committed to getting my skills to an intermediate level by the end of the year and i hope to get an advanced skill set within a few year.

This Post was written by James English (@jamese986)

P.s I want a pair of these

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Social Media Trends 2013

Social media trends in 2013

  1. The Demand for Online Marketing Will Continue to Increase
    Internet marketing has become the best and most cost effective way to create brand awareness, increase product demand, and generate leads for a company. As companies continue to realize the potential of the online marketing resource, the demand for Internet marketing services and service companies should continue to increase.
  2. The Content King is Once Again Crowned
    Search engine marketing experts all agree that providing quality content across all marketing media is the foundation of a successful marketing campaign. 2013 should see a rise in content creation software, as well as content creation service companies.
  3. Cross-Platform Marketing Will Come Into Its Own
    Currently, there are several venues for marketing effort focus and distribution. Venues include SEO, SEM, social media marketing, mobile marketing, and other lead generation efforts. In 2013, the ability to cross-integrate a marketing strategy across all online marketing venues should become actualized. This will give companies the ability to deliver a single minded message across multiple platforms.
  4. The Rise of Big Data
    The ability to consolidate and access Big Data for use in marketing campaigns has been an emerging marketing want throughout 2012. As sets of data housed on servers have become larger and more intensive, they have become very difficult to process using single company-based information processing software or database administration tools. A better solution is needed to keep up with the growth. The major software companies have been scrambling to provide the first-to-market software solution that will make Big Data accessible to the corporate marketing world. 2013 should see the delivery of those solutions.
  5. The Further Improvement of Analytics
    As marketing trends shift and new marketing strategies are invented, ROI still remains the key metric for analysis. If a marketing strategy yields no return on investment, then it will not remain a part of a company’s marketing budget. In 2013, new ways of analyzing, measuring, and qualifying current and future marketing strategies will allow marketers and companies to more quickly and easily gage ROI and the effectiveness of specific marketing strategies.
  6. Internet Marketers Will Move Away From PPC
    The trend for 2013 seems to be towards other, more cost-effective online paid search marketing avenues. PPC has been a mainstay for several years, but if 2012 is any indication of things to come, then (at least for corporate paid internet marketing strategies) PPC could be on the decline.
  7. Our World Has Gone Mobile
    2012 saw more and more technology move towards mobile devices and serving consumer demand for mobile applications. It is predicted that by 2014 the majority of people accessing the internet will do so from mobile devices. In 2013, mobile is certain to continue its growth and “reinvention of the wheel”, as some search marketing experts have put it. Companies are already beginning to recognize the need to serve mobile demand. 2013 will see more and more companies shifting their direction to feed the mobile frenzy.
  8. The Expansion of Local Search
    In 2007, Google made a calculated shift towards providing searchers with locally relevant search results. The majority of searches at the time were found to actually be seeking local results, so Google decided to service the need. This shift reinvented the way people search and the way marketers approach their marketing strategies. In 2012, Google made the switch from Google Places to Google+ Local. 2013 will see the expansion and further implementation of search engine updates to better serve the demand for local results. In 2013, companies will also expand their local search marketing efforts in an attempt to capture as much local market share for their products and services as possible.

A Dramatic Turn of Events

A Dramatic Turn Of Events

So as many of you who read my posts know i have been looking for employment for sometime luckily i have found a place in which i do voluntary work. it is a small company in leicester situated on Clarendon park road called habitio it is a letting agent with its main target market being students. which is great for me being the only 18. it has been going pretty good so far the team is friendly and great and have an open and forward think mind towards Technology,Social media and New marketing Concepts.

Also i have Decided that next year i will becoming a freelance Consultant and will be offering a range of services from web design and social media management to 1 on 1 Tuition with both businesses and customers. i hope that i will continue to help and manage habitio’s social media and marketing for the foreseeable future. they are a really great company with great employee’s. and have showed me nothing be kindness which i am extremely grateful for.

i will be working under the name of Nebula Marketing

attached to this post will be a Pinterest Tips book
i hope many of you will find it useful. it is one of my favourite platforms at the moment
and is really easy to use

*Did you know that Pinterest isn’t just limited to Pictures you can actually post Videos onto the board

As promised

As promised a blog post by the weekend ha-ha. Sorry for not posting much recently it has been beyond hectic over the past few weeks. For those who don’t know over the past few months I got enrolled on a apprenticeship course with digital marketing mentor I’m glad to say i have passed the course and achieved a Btec in Social media marketing which is something i am quite proud of as it’s a very new course and not many people have them.

Currently I’m looking for a job which is proving pretty difficult i have sent my CV out more times than i can remember. Some companies get back to you while most don’t and if you have ever been unemployed or looking for work there’s nothing worse than when a company doesn’t get back to you insert sad-face haha. Maybe it shouldn’t be a big deal and could just be my naive view of the world as this is the first time I’ve been searching and applying for jobs. Hopefully something will come up soon i have 2 new leads i need to follow up so fingers crossed.

Over the past month plenty of things have happened the iPhone 5 has been released Nokia have stepped up their game and are starting to comeback at the competition Apple vs Samsung has turned in to an interesting monster Apple won but now Samsung are suing Apple plus apparently Samsung sent the 1billon dollars in truck loads of Cents. Also with Apple’s IOS6 update removing Google maps and replacing it with Apple maps has been more than a fail.The current big news is Windows 8 and the iPad mini so far i can tell you that the iPad mini is expected to be announced/released on the 23rd of October 2012 which i will blog about in a later post.

Many thanks from @jamese986

Nokia – Lumia 820

The Lumia 820 features a 4.3-inch display, along with 1.5GHz dual-core S4 processor and a microSD slot. Other features include a 5-megapixel camera, NFC capabilities, 8GB of storage, Nokia Music access and City Lens. But it doesn’t include PureView technology featured in the Lumia 900, Nokia’s new flagship device.

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Microsoft surface price’s have been released

The prices for the newly announced microsoft surface tablets have been realeased and it will cost $599 (£383) for the entry level version and the high end package will be $999 (£640). apparently it the cheaper/earlier versions of the device will be wifi only rather like the ipad it will be a 3 tier system

also the app store is now in 155 countries worldwide

More Windows Phone 8 News

More on WP8 aka windows Apollo

Speaking to David prescod of Digital Marketing Mentor earlier about his views on the new WP8 operating system he had this to say “its, a great OS from a great company. They will no doubt eat into the Android market share as they have a loyal following. Android and Windows represent better value for money. Microsoft had 2 percent of the world’s smartphone market last quarter, according to Gartner. Google’s Android leads the market with 56 per cent, followed by Apple with 23 per cent. I think that it will be a while yet. In August Apple will launch its new OS to blow everyone out of the water and the Android will do the same again at Christmas. It is an evolution of innovation. Windows would take Android and Apple if they stood still. By now Google will have ripped apart Windows 8 and be working on the next version of its OS.”

In all fairness im in agreement with david the specs of the old wp7.5 devices was sub standard and some of the features being branded as new like a micro sd card slot have been around for ages now however.

Hot off the press windows phones will be using Snapdragon S4 Plus chipsets. Exclusively. Also smartphone giants HTC confirm their onboard with windows phone 8 just a few hours later 3 htc devices have been leaked the HTC RIO which an the entry level smartphone, the HTC ACCORD which is more of a  middle of the road device and  the HTC ZENITH which is top of the tree with all the bells and whistles rumor has it the HTC ZENITH could be a quad core smarthphone which will for sure turn some heads.

Windows Phone 8 Too Little Too Late !

windows phone 8 Too Little Too Late !

Just this week Microsoft have announced their new smartphone OS windows phone 8. being a windows phone owner i was bitterly disappointed as i will not be able to upgrade my lumia 800 from wp7.5 to 8 because none of the current devices running wp7.5 aka mango are compatible for the wp8 platform this has enraged many customers not only off Microsoft but nokia’s as well it would be fair to say that nokia’s windows phone are the most popular and most associated with the wp7.5 platform. it is very interesting that with alll this talk of Microsoft buying Nokia why Microsoft haven’t included Nokia’s flagship devices the lumia 800&900 is beyond most people and it appears to have sparked a fair bit of rage towards the two companies i personally I’m disappointed but i have heard stories of people extremely angered because they have bought their wp7.5 phones only weeks ago. i really have to sympathize with these people it simply not on. the only comfort current wp7.5 users get is the fact on june 27th we will get an upgrade to 7.8 but it is pretty much pointless its just a visual upgrade with a few mediocre extras to try and sweeten the deal however most people have seen through this and are not having any of it

More on the WP8 platform

its new features include the following compatibility fro games designed by havok big fish &zynga have already announced that draw free and words with friends will be definitely available on wp8 OS. the new OS is being embraced by Nokia Samsung and Huawei you may be wondering were is LG but they have announced that they are not going to focus on any windows phones in the near future but did say they will be working solely on android for the time being. on a more positive note the windows marketplace has reached 100,000 a pretty impressive achievement but just cause i know you want to know what the others have got its estimated android has 400,000 apps but the daddy is the apple istore with a massive 600,000 apps. Microsoft have said that WP8 has ” A State of the art Kernel which ensures Stability and Robustness” Microsoft also said that they will be “focusing on dual core processor’s integration first but in the future hope to have up to  64core compatibility” Microsoft have also promised that their devices will include removable storage in the form of micro sd format (not a particularly new concept). Microsoft also wanted to make the case that the new IE10 is 4x faster at processing javascript than previous versions WP8 will also feature support for the increasingly popular HTML5 script. the last 2 new features that WP8 boosts is NFC with a built in Wallet Microsoft are saying its better than googles take on the NFC wallet idea. the last feature is the main tile feature is being upgraded giving users the chance to fully customise their size colour and arrangement.